01Get found
2026 Edition
DIY SEO Playbook
Get found without outsourcing the whole job.A practical, jargon-free 90-day system for improving your website’s visibility on Google without paying an agency every month.
The KSJ Growth practical business library
Seven playbooks.
One stronger business.
A connected collection for small-business owners who want clearer marketing, better systems and more control over the work that drives growth.
Start with today’s constraint. Use one book on its own, or combine the collection into a practical operating library for your website, visibility, message, marketing, advertising and AI-enabled work.
- Plain-English guidance
- Practical operating systems
- Built for small-business owners
one connected library
Strengthen the foundationsWordPress, DIY SEO and copywriting.
Build a growth systemMarketing, Google Ads and Meta Ads.
Improve how the work gets doneThe AI Operator for modern AI-assisted work.
The complete seven-book set
Choose the constraint you need to solve next.
Every book is designed to stand alone. Together, they cover the practical systems behind a stronger small business—from the website and message to customer acquisition and AI-enabled operations.
02Capture demand
2027 Edition
Google Ads Playbook
Capture active demand with control.A practical system for building, measuring and improving Google Ads campaigns around customer value, qualified outcomes and an affordable downside.
03Build your platform
2027 Edition
WordPress Playbook
Build a website that works for your business.A practical guide to building, managing and improving a WordPress website that supports the real work of a small business.
04Create demand
2027 Edition
Meta Ads Playbook
Turn attention into measurable growth.A practical system for planning, creating, measuring and improving Facebook and Instagram campaigns with commercial control.
05Write to convert
Practical Business Series
Copywriting Playbook
Write clearer websites, stronger adverts and better follow-ups.Write clearer websites, stronger adverts and better follow-ups, without sounding pushy or relying on guesswork.
06Plan your growth
2027 Edition
Marketing Playbook
Choose the right customers and focus the budget.A practical system for choosing the right customers, focusing your budget and building a usable 90-day marketing plan.
07Work smarter
Practical AI guide
The AI Operator
Do better work with modern AI assistants.A practical system for doing better work with ChatGPT, Codex and modern AI assistants while keeping human judgement in charge.
Choose your route through the library
Start where the business feels stuck.
The collection is organised around the work owners actually need to do, not the order the books were published.
01
Build the foundations
Create a stronger website, earn useful search visibility and explain the value of the business clearly.
02
Grow demand
Choose the right customers, focus the plan and run paid acquisition with better evidence and control.
03
Work smarter
Use modern AI assistants as part of a repeatable operating system without handing away human judgement.
The KSJ approach
Useful enough to mark up. Clear enough to act on.
The books turn specialist subjects into owner-level decisions, working routines and next actions. They are built to reduce uncertainty—not add another layer of jargon.
- Business goals before platform activity
- Plain language before specialist terminology
- Repeatable systems before one-off tactics
- Human judgement before blind automation
Questions, answered plainly
Choose the right book for where you are now.
Are the books suitable for beginners?
Yes. The KSJ books are written in plain English for owners and small teams. Each one turns a complicated subject into a practical sequence of decisions, actions and checks.
Which book should I start with?
Start with the constraint closest to today’s goal. Choose WordPress, SEO or Copywriting to strengthen the foundations; Marketing, Google Ads or Meta Ads to improve growth; and The AI Operator to build a more capable way of working across the business.
Do I need to read the books in order?
No. Every book is designed to stand on its own. The collection becomes more useful when you combine the guides that match the same business objective.
Are the books relevant to UK businesses?
Yes. The writing and examples use a UK small-business context. Platform, privacy and sector rules can change, so readers should obtain qualified advice where the consequences matter.
Are these theory books or working guides?
They are working guides. The emphasis is on practical frameworks, review questions, checklists and 90-day operating rhythms that can be applied to a real business.