Draft for owner reviewLast updated 30 August 2026
Independent publication
The Small Business Google Ads Playbook: 2027 Edition, The Small Business Meta Ads Playbook: 2027 Edition and this website are independent. They are not affiliated with, endorsed by or sponsored by Google or Meta.
Trademarks
Google, Google Ads, Meta, Facebook, Instagram and related product names are trademarks of their respective owners. They are used only to identify the platforms and services discussed.
Platform changes
Platform interfaces, policies and feature availability can change. Material settings should always be verified in the live account and against current primary documentation.
No guaranteed outcome
The book explains a decision system. It does not promise advertising results or remove the need for judgement, testing and business-specific evidence.