Google Ads
Capture active demand with control.
Kindle£7.99
Paperback£14.99
Hardcover£22.99
Frequently asked questions
Straight answers before you choose.
Questions about which playbook to start with, what each book covers, available formats and how the companion resources will work.
Are both books suitable for beginners?
Yes. Both books are written in plain English for owners and small teams. They explain the commercial decisions beneath the controls, then build from business case and measurement to launch and optimisation.
Which book should I start with?
Choose the Google Ads Playbook when customers are already searching for what you sell. Choose the Meta Ads Playbook when you need to create attention, demonstrate the offer and reach suitable people through Facebook and Instagram. Many businesses will benefit from reading both.
Are the books relevant to UK businesses?
Yes. The writing, prices and examples use a UK context. Advertising, privacy and sector rules vary, so readers should obtain qualified advice where the consequences matter.
Do the books cover automation and AI features?
Yes. The Google book covers Smart Bidding, AI Max and Performance Max. The Meta book covers Advantage+ campaigns and generative creative tools. Both treat automation as a system that needs trustworthy signals, clear guardrails and honest review.
Do they explain conversion tracking?
Yes. The books cover conversion design, values, test journeys, first-party data, offline outcomes, lead quality, consent considerations and reconciliation between advertising and business systems.
Are they only for ecommerce businesses?
No. Both books cover lead generation and service businesses as well as ecommerce, with guidance for calls, forms, purchases, messaging, CRM feedback and customer outcomes.
Do they recommend a minimum advertising budget?
No universal minimum is presented. The method shows how to choose a bounded test budget from likely costs, conversion ranges, evidence needs, sales delay and the maximum affordable loss if the thesis is wrong.
Which editions are these?
Both are 2027 editions. Platform interfaces, policies and feature availability can change, so material settings should always be verified in the live account.
Are the books officially associated with Google or Meta?
No. The books and this website are independent and are not affiliated with, endorsed by or sponsored by Google or Meta. Platform names are used only to identify the services discussed.
Which formats are available?
Both books have been prepared for Kindle, paperback and hardcover. The Meta Ads Playbook is published at £8.99, £17.99 and £24.99. Google Ads Playbook prices are planned at £7.99, £14.99 and £22.99.
Choose your playbook
Start with the channel your business needs.
Both 2027 editions are available in Kindle, paperback and hardcover formats. The Meta Ads listing is live; the Google Ads purchase link will be added when Amazon activates it.
Meta Ads
Turn attention into measurable growth.
Kindle£8.99
Paperback£17.99
Hardcover£24.99