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Inside the collection

A practical route from stronger foundations to smarter growth.

The seven books can be used independently or combined into one owner-level library for websites, visibility, messaging, marketing, advertising and AI-enabled work.

DIY SEO Playbook

Get found without outsourcing the whole job.

90-day system · Owner-led SEO

  1. 01

    Build a workable SEO foundation

  2. 02

    Choose search opportunities worth pursuing

  3. 03

    Improve pages with a clear weekly rhythm

  4. 04

    Measure visibility without drowning in reports

Explore the DIY SEO Playbook

Google Ads Playbook

Capture active demand with control.

22 chapters · 10 working tools

  1. 01

    Decide whether paid search deserves a budget

  2. 02

    Build controlled Search campaigns you can explain

  3. 03

    Use AI Max and Performance Max with guardrails

  4. 04

    Connect clicks to qualified leads and customers

  5. 05

    Remove waste without removing opportunity

Explore the Google Ads Playbook

WordPress Playbook

Build a website that works for your business.

Complete playbook · Practical website tools

  1. 01

    Plan the website around business goals

  2. 02

    Build pages customers can understand

  3. 03

    Manage content, performance and security

  4. 04

    Create a sensible improvement routine

Explore the WordPress Playbook

Meta Ads Playbook

Turn attention into measurable growth.

24 chapters · 12 working tools

  1. 01

    Choose outcomes tied to margin and lead quality

  2. 02

    Build Advantage+ campaigns with clear guardrails

  3. 03

    Create Reels, partnership ads and useful tests

  4. 04

    Connect Pixel, CAPI and CRM signals responsibly

  5. 05

    Read attribution and incrementality properly

Explore the Meta Ads Playbook

Copywriting Playbook

Write clearer websites, stronger adverts and better follow-ups.

Complete playbook · Writing frameworks

  1. 01

    Turn customer problems into useful messages

  2. 02

    Make pages and offers easier to understand

  3. 03

    Write with evidence instead of empty claims

  4. 04

    Give every piece a clear job and next step

Explore the Copywriting Playbook

Marketing Playbook

Choose the right customers and focus the budget.

90-day plan · Planning tools

  1. 01

    Choose customers worth building around

  2. 02

    Focus time and budget on a clear priority

  3. 03

    Connect positioning, channels and offers

  4. 04

    Turn strategy into a practical 90-day plan

Explore the Marketing Playbook

The AI Operator

Do better work with modern AI assistants.

Operating system · Reusable workflows

  1. 01

    Choose the right AI tool for the work

  2. 02

    Give assistants better context and direction

  3. 03

    Review output with human judgement

  4. 04

    Build repeatable workflows without losing control

Explore the The AI Operator

Working resources

Tools built for the next real decision.

Across the collection, checklists and practical frameworks help owners move from reading to implementation without turning every subject into a separate consultancy project.

01

Commercial campaign brief

Define the audience, purpose, economics, controls, measurement and decision rule before setup.

02

Break-even calculator

Work backwards from contribution and customer value to an affordable acquisition cost and test budget.

03

Measurement plan

Record conversion actions, values, ownership, testing and reconciliation questions across platforms.

04

Launch and quality checklist

Check account safety, targeting, adverts, destinations, measurement and early controls.

05

Creative brief and concept matrix

Turn customer problems, proof, objections and offers into useful creative tests.

06

Search-term and audience learning log

Record what the platforms reveal about intent, response and the controls applied.

07

Automation guardrail sheet

Document readiness, expansion choices, exclusions, signals and review rules.

08

Weekly and monthly scorecards

Review operating signals, business outcomes, findings, actions and stop, repair, hold or scale decisions.

09

90-day action plan

Move from commercial foundations to controlled launch, learning and an evidence-based next test.

10

Provider and ownership checklist

Assess access, fees, measurement, reporting, change control and handover readiness.

Visit the companion resources area

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