01
Commercial campaign brief
Define the audience, purpose, economics, controls, measurement and decision rule before setup.
Public file and final URL requiredCompanion resources
Practical tools for both advertising playbooks.
This area is ready to hold approved Google Ads and Meta Ads worksheets plus future updates. Downloads will appear only when files are clearly approved for public distribution.
Download library status: placeholders only
Each card below reserves a clear home for the companion file. There are no active download URLs in this version.
02
Break-even calculator
Work backwards from contribution and customer value to an affordable acquisition cost and test budget.
Public file and final URL required03
Measurement plan
Record conversion actions, values, ownership, testing and reconciliation questions across platforms.
Public file and final URL required04
Launch and quality checklist
Check account safety, targeting, adverts, destinations, measurement and early controls.
Public file and final URL required05
Creative brief and concept matrix
Turn customer problems, proof, objections and offers into useful creative tests.
Public file and final URL required06
Search-term and audience learning log
Record what the platforms reveal about intent, response and the controls applied.
Public file and final URL required07
Automation guardrail sheet
Document readiness, expansion choices, exclusions, signals and review rules.
Public file and final URL required08
Weekly and monthly scorecards
Review operating signals, business outcomes, findings, actions and stop, repair, hold or scale decisions.
Public file and final URL required09
90-day action plan
Move from commercial foundations to controlled launch, learning and an evidence-based next test.
Public file and final URL required10
Provider and ownership checklist
Assess access, fees, measurement, reporting, change control and handover readiness.
Public file and final URL requiredUpdates
Keep both books useful as the platforms change.
An email update option can be added after a mailing provider, consent wording and privacy details have been selected. No account or sign-up form is connected yet.